Clik here to view.
B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?
Social media isn't forcing B2B marketing communications (marcom) to cede control of the brand to customers. The reality of branding from a B2B perspective is that marketers were never really in...
View ArticleB2B Marcom Tool that’s Cheap and Effective
If there’s one thing B2B companies have no shortage of, it’s PowerPoint presentations. Why not include them in your B2B marcom mix via SlideShare and help boost brand awareness, search optimization...
View ArticleClik here to view.
B2B Content Curation
Content curation can be an effective way to leverage channel partner content. No time to write original content? Then become a content curator and aggregate existing content that’s relevant to your...
View ArticleClik here to view.
Is Your B2B Industrial Company Invisible on the Internet?
Many B2B industrial companies are invisible on the internet because they haven't optimized their sites. So often I hear B2B industrial marketers say that their customers/prospects just aren’t online....
View ArticleClik here to view.
Do B2B Industrial Companies Really Need Social Media?
Lone B2B industrial marcom professionals can integrate social media if they start smart and slowly. This post is based on an excellent webinar on B2B social media for the industrial marketer hosted by...
View ArticleClik here to view.
B2B Social Media Integral to Marcom Mix
I attended an interesting Business Development Institute Workshop on B2B social communications. It was immediately apparent from the speakers that B2B companies are actually applying social media at a...
View ArticleClik here to view.
How should B2B Companies Handle Twitter “Handles”?
Getting a handle on Twitter handles early on in the decision to add Twitter to the B2B marcom mix, can avoid potential pitfalls later. If you’re a B2B marcom pro considering extending your social...
View ArticleClik here to view.
Infographics: The Newest Essential for the B2B Marcom Mix
For B2B high tech and industrial marketers, Infographics represent an engaging and often viral element of the B2B marcom mix. Recent Marketing Charts data fom Infegy found that infographics are...
View ArticleClik here to view.
B2B Integrated Marcom Mix in a Social World and on a Shoestring Budget
For many B2B marketers there’s little or no “experimental” marketing communications budget, leaving social media out of the mix—or at least underfunded. When you have to make every marketing dollar...
View ArticleClik here to view.
B2B Integrated Marcom: The Role of Content Curation
B2B content curation involves placing context around content. In my opinion, curating content should be applied to a content marketing strategy with the goal of placing context around a piece of...
View ArticleClik here to view.
3 B2B Copywriting Tips for Effective Mobile Content
For B2B copywriters, concise copy is key to writing effective mobile marketing content. According to Gartner, 2013 is the year the device market is expected to overtake the desktop PC market when it...
View ArticleClik here to view.
B2B Copywriters: Minding the 6 Ps of Marketing
B2B copywriters must mind the 5th P of marketing… “people.” I love this post from @briansolis, Exploring the Fifth and Sixth Ps of Marketing because it discusses what many B2B copywriters experience on...
View ArticleClik here to view.
B2B Marcom and the Social Media Center of Excellence
I’ve been doing some internal communications lately; and in the process, the topic of social media comes up. Companies have the same internal clutter to cut across as we marketers when it comes to...
View ArticleHow B2B Marcom Can Accelerate Enterprise Social Media
The following presentation is excerpted from my 9-page white paper, Enterprise Social Media… The Next Trend in B2B Social Media. It shares a number of reasons why B2B marketing communications teams are...
View ArticleClik here to view.
Has Social Media Increased Our Tolerance for Typos?
Typos are usually not acceptable, but there are a few conditions under which they may be more tolerable. I ask this question as a B2B copywriter, who’s also active in social media. I’ve noticed more...
View ArticleClik here to view.
Are B2B Marketers in the Slow Lane When It Comes to Mobile
You’re not alone if you’re in the B2B mobile slow lane. Take a strategic approach to mobile. Several speakers and B2B marketers at a January 2013 New York Business Marketing Association meeting...
View ArticleClik here to view.
Why B2B Social Media Is Driving Integrated Marketing Communications
With social media proliferating the B2B marcom mix, integrated marcom can increase your communications effectiveness. Given the proliferation of B2B social media, in addition to traditional...
View ArticleClik here to view.
How B2B Marcom Supports a Selling Transformation
B2B marcom that tells a story complements the Challenger Selling Model. The Corporate Executive Board (CEB) estimates that nearly 60 percent of the buying journey is complete before the sales person...
View ArticleClik here to view.
B2B Marcom’s Best Kept Content Secret
SlideShare offers a fast, easy way for B2B marcom to boost leads and search results by leveraging existing content. A 2013 BtoB Magazine survey, “Social media: From Marginal to Mainstream,” indicates...
View ArticleClik here to view.
Are B2B LinkedIn Groups Worth Your Time?
If you’re like many B2B marcom managers, you’re either considering or have already joined LinkedIn groups for your business. LinkedIn groups can be an excellent source of content and discussion as well...
View Article
